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About us

Our Mission


Deliver stylish apparel to express your dedication to your loved ones.

To do so, we collaborate with local artisans who care about the environment and craft their clothing with love.

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The Fashion Hub


From your local artisan to your door, discover how we deliver our diverse range of clothing and bring you joy.

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Our Creations

Explore our handcrafted garments, each meticulously designed to convey style, elegance, and a touch of artistry.

Meet Our Fashion Experts

Passionate Fashionistas Driving Our Success

Tony Fred

Chief Fashion Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the clothing line, marketing, and customer experience strategies.

John Smith

Chief Merchandising Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds in the fashion business.

Emily Davis

Chief Design Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.

Iris Joe

Chief Financial Officer - Clothes Market

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.